I’m Mac, an ex-Meta design lead with 15 years of experience designing products for companies ranging from early-stage startups to Fortune 500s. At Meta, I led design for a range of consumer and B2B products spanning Gen AI, Creator & Business Tooling, Infrastructure, and Analytics. Now I bring that expertise to Frilled, helping AI & B2B startups go from 0→1 faster, and accelerate the path to product-market fit through iterative, hands-on execution.
Over 7-10 days, I'll analyze your analytics data, tear down your conversion funnels, and redesign the flows where users are dropping off. Starting with your highest-impact funnels—whether that's onboarding, activation, or upgrade flows—I'll identify and eliminate friction points through strategic design improvements. You'll receive a prioritized roadmap of A/B tests to run, along with design specs for implementation.
A focused conversion sprint delivers immediate impact:
Fix the friction points in your onboarding and activation flows that cause potential customers to abandon early.
Identify and fix the usability issues that frustrate users in critical workflows, keeping them engaged instead of driving them to competitors.
Make every dollar spent on acquisition go further by ensuring more visitors actually convert.
A CRO sprint delivers maximum impact for:
You're getting solid traffic but few visitors are actually signing up for your product.
Users create accounts but aren't reaching key milestones or experiencing your product's value.
You want to optimize your funnel before investing in ad spend or other growth channels.
Book a free 30-min strategy call, and if it’s not the right fit, no pressure—you’ll leave with actionable advice to help point you in the right direction.
Ship faster, accelerate your path to product-market fit, and scale sustainably with an ex-FAANG product design lead. If you have any questions, book a free call or email mac@frilled.com.
Dramatically increase your conversion rates through our data-driven redesign process, identifying and eliminating friction points in your critical funnels to transform abandoned journeys into completed actions.
$7,495 USD
If you don’t see a measurable improvement in conversion, we’ll give you a 100% refund.
Trusted by the best. Just ask them.
Mac is one of the most talented designers I've worked with. He has a beautiful balance of strong product strategy chops paired with high-craft execution, even in highly complex spaces. He's extremely adept at discerning what problems to focus on first, second, third and is particularly skilled at cutting through blockers to carve paths forward. I would have Mac on my team again in a heartbeat given the opportunity.
Mac is one of the most exceptional talents I have encountered in the design field. His rare ability to seamlessly blend product thinking with meticulous design execution sets him apart. Mac is not just a designer; he is a holistic product thinker who can transform an abstract idea into a fully realized product. His capability to take a design from concept to launch with finesse is truly remarkable.
Mac is a dream designer for any PM to work with. His design output is incredibly strong. He has an ability to cut through complexity and deal with constraints to produce solutions that are surprisingly simple and elegant. He constantly runs two or three steps ahead of the rest of his product & engineering team. He identifies problems that need to be solved before anyone else suggests them. And best of all, he produces all this great work with ridiculous speed and autonomy.
Mac consistently delivered exceptional design solutions, balancing user experience with strategic goals. His creativity and ability to transform complex challenges into intuitive, user-friendly designs were remarkable.
Mac is a 10x designer who can take a product from 0 to 1 fast and to an industry-leading level of quality. I always found his pace, range of precision and execution to be inspiring and world-class. He is a strong prototyper, exceptional thought leader, and technical master of the domain, and I would fully entrust him to ship from ambiguous idea to production.
Check out common questions below, or book a call to learn more.
How many funnels do you optimize?
This depends on the complexity of your product, but typically includes your highest-impact, highest-traffic funnels—onboarding, activation, and upgrade flows. We discuss and align on the specific flows and scope before starting.
Do you implement the A/B tests?
No, we provide detailed design specs and test hypotheses for your team to implement. If you need ongoing implementation assistance, we provide an ongoing fractional offering.
What if we don't have enough traffic for statistical significance?
Low traffic doesn't mean you can't improve conversions. In these cases, we focus on fixing obvious friction points based on UX heuristics. Alternatively, you may consider a more lightweight UX Audit.
Do you offer a guarantee?
If you don't see a measurable improvement in conversion after implementing our designs, we'll give you a 100% refund.
Who do you work with?
We primarily work with early-stage startups (Seed to Series B), focusing on projects that are 0-1 or have a high degree of ambiguity or technical complexity. This includes everything from validating new ideas and building MVPs to scaling complex systems and refining user experiences for growth.
In addition to startups, we also work with select agencies and enterprise clients. For these clients, we typically collaborate on skunkworks-style internal initiatives or challenging digital transformation projects, especially those requiring innovative thinking and rapid execution.
Why hire a FAANG designer?
Hiring a FAANG product design lead means you're bringing onboard someone who has passed some of the industry's toughest interview bars, has a proven track record of success, and a skillset honed in some of the most challenging tech environments in the world. They're trained in world-class standards, blending data-driven decision-making with creative problem-solving, and excel at crafting intuitive, scalable, and high-performing designs. With a proven ability to collaborate across disciplines and deliver impact under pressure, a FAANG designer can elevate your product, improve product-market fit, and help you stay ahead in a competitive market.
How quickly can you start?
If we have availability, we start the following business day. For complex projects requiring custom scoping, please email or book a call to discuss timeline.
What payment methods do you accept?
We accept credit card payments via Stripe and direct bank transfers in USD, AUD, GBP, and EUR. We're also open to discussing equity as part of the payment structure.